Now that you have finished building your initial website, product, or service, your next step is going to be getting early adopters to try what you have built. If you’re like most startup founders, though, you probably don’t have a huge network nor do you have the time to reach out to individuals one-by-one to try to convince them you have a tool or service that can solve their problems. So what do you do when you are in this situation?
The good news is there are companies out there specifically designed for founders to pick up early adopters for their new product or service. The bad news is that not all these services have been created equal. No worries, though! Our team has put together a list of the top places you can promote your company in 2020 for next to nothing.
Here Is a List of 50 Startup Directories to Promote Your New Startup or Company
Sharing your newly founded startup to directories is a great way to get some initial press coverage and eyes on your what you’re building. New directories are launched every day, but we must admit, not all are created equal. We’ve compiled a list of some of the best directories for you to submit your new business and get some initial coverage on your product.
1. 10 Words
10 Words was started by Chris Beauchamp, back in 2018, and is a great place to promote your new app, service, or startup to people that might be interested in what you’re offering. The trick? You have to post your startup in 10 words or less. They only feature a few startups every day so make sure, if you’re planning to post your startup there, you do it sooner than later.
2. All Startups
All startup has been around since 2015 and is also a good place to showcase your startup. Submitting your product to their directory for review is quite simple. You will have to include some information about your startup, prior to submitting, like the name, description, URL, and launch date.
All Top Startups is an amazing startup directory where if you get featured, you have the potential of getting in front of 100,000+ potential customers. All Top Startups has built a large following, over the years, containing over 70,000 monthly page views, 20,000 monthly unique visitors, 90,000+ Twitter followers, 10,000+ Facebook Fans, and 10,000+ LinkedIn Followers.
Getting featured on their website is free, although as of May 20th, 2020, ATS states they are reviewing a backlog of hundreds of startup submissions. You can skip the line, although, by purchasing their premium option which gets your startup bumped to the front of the line and reviewed within 48 hours. The Premium Option is available for a one-time fee of $89. ATS also accepts guest posts which can be a great way to promote your service and generate a few backlinks.
AlternativeTo is a great place to submit your new SaaS or service company. Submitting a product is free to do and only requires you to create a new account. Once you create an account, you will be able to add information about your new startup including the website URL and name. Typically getting approved can take anywhere from a couple of days up to one week to be approved.
AngelList is not only a great place to post your startup and gain some interest and feedback on your service, but it’s also a great place to raise funding from investors and high-net-worth professionals. AngelList has a global community supporting them and recently has grown traction as a social network. Today, AngelList is one of the most popular directories to have your startup featured on.
Betabound is a great place for SaaS companies to promote their service and get beta testers really quickly. You can fill out a form, in under 5 minutes, to have your software featured on Betabound’s homepage. Make sure you read through their FAQ in order to maximize your chances of being featured on their homepage.
BetaPage is comprised of a community of tech lovers and early adopters that vote on new startups that are featured. Over 40,000 startups, so far, have been submitted to their platform containing over 30,000 newsletter subscribers, 65,000 registered members, and 13,000 Twitter followers. You can submit all types of products to be featured for free and it's a great way to get some feedback and early adopters for your product or service.
Betafy is another directory that provides a place for startups to get feedback on their product or service. Betafy boasts some pretty impressive numbers with more than 7,000 users and 500,000 total page views providing a lot of opportunity for startups looking to get some feedback on their product/service. Posting your startup on their platform is pretty simple as all you have to do is create a new account and add your listing.
Betalist is another great platform to market your new product or service to potential early adopters. Their website gets 260,000+ page views each month and their newsletter has over 33,000 active subscribers providing a great opportunity for your startup to get noticed if featured. Adding your startup to their website is free.
Beterest, based out of London, is a platform for startups to get their products in front of early adopters. Submitting your startup to their platform is very easy and only requires you to add a few details like the name, description, and URL.
Capterra has been around for a long time (since 1999) and is one of the most trusted review platforms for software companies. It’s free to list your software on their platform but make sure to read their listing guidelines in order to make sure your software company complies with their rules.
12. Cloud Showplace
Cloud Showplace is the result of the merging of two online directories, SaaS Showplace and Managed Services Showplace, and provides Enterprise decision-makers an easy-to-use directory to find leading cloud providers. More than 15,000 CIOs, IT professionals, investors, and other industry participants have subscribed to the Showplace newsletter as of today. You can add your SaaS company to their directory for free by clicking this link.
Crunchbase is a platform for finding business information about private and public companies that you can post your startup on. They have over 55M yearly users on their platform comprised of startups, large businesses, investors, and high-net-worth individuals. Posting your startup on Crunchbase might not generate interest for your business immediately, but having a Crunchbase profile dedicated to your business can help you rank in search engines as these profiles rank really well.
14. Designer News
Designer News is a great place for you to share product designs and collect feedback. You can sign up for free and promote UI, UX, T-shirt Designs, and much more to designers. Designer News platform consists of over 17,000 subscribers.
F6S is home to more than a million tech founders, 800,000 startups, and more than 10,000 startup programs all around the world. Their platform can help your startup connect with knowledgeable investors, get into a great accelerator program, and drive early traction with grants and services. Each year, F6S delivers millions of dollars in government grants and R&D tax relief for tech startups around the world. Listing your startup on their platform is 100% free of charge.
16. Feed My App
Feed My App has a network of 5,000 users on its platform. You could utilize their platform to be featured on their home page and gain early feedback and traction for your startup. As of right now, Standard submissions rates start at $1.99. Standard submissions are usually published within 4 weeks, but you can lower the turnaround time for your app to be featured in 48 hours by upgrading to their Super Express Submission Package ($9.99)
More than 3 million people use G2.com to read and write authentic reviews for thousands of software products and professional services. More than 1,00,000 reviews have been left by buyers on their platform. You can claim a free profile for your startup on their platform which will allow you to promote your software or service, identify buyers, collect reviews, and start appearing in G2 reports used by millions to research their next B2B technology purchase.
18. Geek Wire
Geek Wire is a platform you can submit your startup to featured in their database. They currently only accept technology-based companies located in the states of Washington, Oregon, Idaho, and British Columbia.
19. Get App
Get App, owned by Gartner, is a platform the consists of 9 million monthly visitors, 50,000 vendors, and 1 million verified user reviews. You can choose to have a free basic listing, which provides you with a detailed product profile, the ability to collect product reviews and ratings, and of course, the ability to generate exposure. You can also choose to purchase a Premium Listing which will provide you with increased visibility.
20. Get Worm
Get Worm provides you with access to thousands of early adopters from all around the world ready to try your service. You’ll create a campaign that consists of a total number of worms, or creative and exclusive rewards you offer for early adopters. A worm can be anything from an extra discount, free merchandise, recognition, or anything else you believe will make early adopters gain interest in trying your service.
21. Growth Hackers
GrowthHackers is a platform built around a community of curated content. You can set up a profile and publish new content to their blog and network of users, free of charge. Make sure to read their guidelines before posting content if you want the best chances of having your content featured to their network of users.
Gust is a great place to share your startup especially if you’re looking for opportunities down to the line to raise capital from investors. Gust’s online tools help entrepreneurs start, run, and fundraise as well as providing deal flow and relationship management for investors.
Need help incorporating your business? Try Gust's service, Gust Launch, which helps startup founders with all the legal, financial, and back-office operations necessary to incorporate as a Delaware C Corporation.
23. Hacker News
You can use Hacker News as a way to get feedback and comments on your newly created startup. Be sure to let the community of 150,000+ subscribers know, beforehand, you are interested in getting feedback on your service and make sure to not be overly promotional with your post. Hacker News can be a great platform to get valuable feedback for your product or service, for free, especially if your startup is serving a technical audience.
24. Inc 42
Inc 42 is a leading Indian media and information platform that is known to deliver end-to-end coverage of the growing Indian startup ecosystem. On their website, you will read that their mission is to empower, connect, and grow the Indian Startup Ecosystem. Their company reaches more than 10 million monthly visitors and they have a following of 700,000 across their social media platforms.
Index.co was founded by Patrick de Laive, one of the co-founders of The Next Web, and serves as a business intelligence tool that tracks thousands of tech companies around the world. Their platform now contains around 7,000 users and you can use their service to create your own company profile to track how other companies like Uber, Google, and Microsoft are doing.
IndieHackers is an online community full of founders operating online businesses you can network with to share and learn new tips. On their platform, you can ask for feedback, set goals, brainstorm ideas, and much much more. You can even find partners and co-founders to work and collaborate with on your new startup project.
27. Killer Startups
KillerStartups.com is part of a family of sites included Fundable.com, Luanchrock.com, and Bizplan.com and is joined by more than 600,000 startups and 14 million backers, investors, and supporters. Killer Startups can help your business get in front of early adopters and states to have more than 125,000 monthly unique views. Some of the biggest companies of today have been featured on their website including Uber, Tinder, Plum, and Wego.
28. Launch Lister
Launch Lister is another platform that lets you add and submit your startup to be featured in front of early adopters. Their website states they can provide you with the opportunity to get in front of 2,000+ early adopters and industry leaders. Although submitting your startup to their network of early adopters is not free, it might still be worth the $49 to be featured for one day.
Launched is a platform that was built for founders to showcase their startups and products to early adopters and investors quickly. They also allow you to network and read the latest from the startup world. Submitting your application to be featured on their website does not take very long (typically 24 hours).
30. Launching Next
Launching Next is home to more than 5,000 new startups and is a platform to showcase what you’re working on to thousands of readers. You can have your startup published on their website for free, but you can also upgrade by paying $49 to be featured within 1-business day.
Mashable has been around since 2005 and is one of the top sources for news in social and digital media, technology, and web culture. Their website boasts more than 40 million monthly pageviews making them one of the biggest news sites in the world.
Getting a new startup featured on their platform is challenging to do, but if you’re building something very unique or innovative, it’s worth giving it a shot. Be sure though to read through their tips for getting your startup featured on their website.
Netted is a weekly email newsletter from the ten at The Webby Awards featuring the best apps, products, and services to make life easier. You can ask to have your startup featured by contacting them directly but make sure your product is something unique and something that's going to make consumers' lives easier. They don’t cover B2B or enterprise services so make sure whatever you’re submitting is a consumer product.
New-Startups.com is an aggregated gallery of startups, startup news, and information for entrepreneurs. They openly invite anyone to submit their new startup for publishing consideration.
34. Next Big What
NextBigWhat is another platform that gives you the opportunity to have your product featured in front of potential customers and early adopters. You can submit your platform to be featured for free, but you might have to wait quite some time (28-30 days) to be featured.
pFind is a directory of innovative products that allows its users to compare two products side-by-side. Their users can filter products by features, pricing, solutions, and much more. You can submit to have your product added to pFind’s directory of 5,000+ business, but they currently only offer paid submissions starting at a one-time fee of $59.
Postmake is a directory of tools, products, services, and resources used by companies and startups all around the world. You can submit your startup to be added to their directory which reaches thousands of developers, founders, and entrepreneurs every month. Submitting your project to their platform can help you improve your visibility and SEO portfolio. Submissions aren’t free. You will be required to pay $149 in order to have your startup added to their directory.
Postscapes is one of the top destinations for software and product buyers to discover new software tools and services. You can list your business on their service to reach more targeted potential customers by creating a company profile to connect with decision-makers. You can choose to have your service listed on their directory for free or choose one of their premium listing that includes more features.
38. Product Hunt
Product Hunt leads the industry when it comes to showcasing your product and the results can be huge for your business. You can promote services in any category and have your product voted on by their users. Product Hunt has a large network of users and subscribers and is backed by leading investment companies like Google Ventures, SV Angel, Andreessen Horowitz, and Greylock Partners.
Be sure to read information about successfully launching on Product Hunt before posting your startup. You can submit to have your product featured for free, but you’ll want to maximize your chance of getting noticed, as you can only post your startup to their directory one time.
PublicityX was established in 2013 and is a free directory that features the latest B2B startups. They offer listings for a wide range of B2B verticals including agriculture, accounting, broadcasting, cosmetics, real estate, and more. Submitting your startup to be featured on their website is very easy. You’ll be asked to include things like your name, website URL, and a description of your product.
SaaSHub is a free software marketplace that lets SaaS (software as a service) and PaaS (platforms as a service) get free promotion on their website. All submitted products will go through an approval process so be sure to read their rules before submitting your product to be approved.
Saasified is an online directory that was founded to help SaaS companies get discovered. You can quickly add your SaaS company to their platform to get noticed by their users and create your own profile where you can provide updates as your software improves.
42. Side Projectors
SideProjectors is a marketplace for entrepreneurs that are currently running their own side projects or startups. Their platform provides you with the ability to network with other entrepreneurs as well as buy and sell startups.
Slant is a place for discussing ideas and products and has over 2.8 million people returning to their platform each month to find the best products and tools in a multitude of different categories. You can read through their help section to get more of an understanding of their platform and how you can use it to grow your startup.
SnapMunk has dedicated themselves to providing their reader with information that is interesting, exciting, and entertaining in the world of tech news, startup companies, and startup culture. You can promote your startup to their network of readers by contributing a guest post highlighting how your startup helps people or by adding your startup to their new startup directory.
45. Startup Base
StartupBase is a community of makers and early adopters that share and discuss new products related to technology. This includes things like mobile apps, SaaS (Software-as-a-service), IoT, chrome extensions, AI projects, and more. You can submit your startup to be featured to their users, but we must warn you, it could take 2-3 months for your project to go through their waiting queue and be featured.
46. Startup Ranking
Startup Ranking is a platform consisting of everyone from entrepreneurs to investors that use their service to track, research, and prospect startups and new companies all around the world. Their database consists of insights of the top startup companies and they even provide each company in their database with an SR Score, which is a number between 0 and 100,000 that reflects the importance of a startup on the internet and its social influence. You register your startup with their database for free.
StartupResources.io has been around since 2015 and is a curator of startup resources. The site currently features over 400 hand-picked tools across 60 different categories. You can submit your startup to be featured as a resource and the current curator, Paul Metcalfe, might feature your startup in their weekly newsletter delivered to its 3,000+ subscribers.
48. Tech Pluto
TechPluto covers the latest news and events from the tech and startup industry. They also provide a platform for emerging startups and entrepreneurs to showcase their products. By submitting your startup to be featured on their website you can receive various benefits like brand exposure, lead generation, and PR coverage. Over 1,000 startups have been featured on their platform so far.
TechCrunch is a huge online publication, launched back in 2005, that focuses on everything related to the tech industry. Having your startup featured on Tech Crunch can lead to a massive growth spike in your userbase as they have millions of followers and visitors to their website each month. You can submit to have a guest post featured on their blog, but we must admit, getting featured is incredibly hard to do.
Vator is a community of over 100,000 including some of the top startups, investors, and early adopters providing the perfect launchpad for your startup to get noticed. They have a strong network of alumni including companies like Udemy, Thumbtack, and Apartment List.
Reddit is also a good place to engage and connect with early adopters for your product or service, but be careful as a lot of groups have strict rules when it comes to promoting your product. Be sure to read each channel's rules carefully as moderators are known to remove postings and ban you from their groups if they feel you are only there for self-gain.
If you’re going to use Reddit to connect with early adopters, be sure to genuine and to provide value first before asking users to try your service. Look at some of the top posts in each group to get an idea of how you can structure a post around your service in a way that delivers value to everyone in the group.
Here’s a list of groups catered to entrepreneurs you can join to network and get feedback on your service:
Press Release Services
A press release can help your business gain publicity and improve your SEO and domain authority. Be careful, though, before you decide to do this, as all press release services are not created equal. You will want to do your research before choosing any press release distribution site to work with to make sure the quality of their service is on par with your expectations. Here’s a list of the top 5 press releases services according to the SMB Guide:
eReleases distributes press releases to journalists, news sites, websites, bloggers, social networks, media influencers, and wire services, but their focus is sending press releases to journalists. They were founded over 20 years ago and, according to their website, they have a media database that exceeds 1.7 Million contacts including 700,000+ bloggers and social media influences.
Starting Price: $299
EIN Presswire has been around since 1995 and boasts to be different from other press release distribution sites by combining press release distribution with media monitoring. They also claim to more effective than other PR services guaranteeing your press release will be delivered to people that match your product interest.
Starting Price: $49.95
24-7 Press Release is a cloud-based platform that has been around since 2004. Their website states their distribution channels include over 30,000 members of the Associated Press and PR Newswire. Some prominent names they post news for include Holiday Inn, NASA, and Church’s Chicken. They also have an A+ rating through the Better Business Bureau and have held that ranking since 2007.
Starting price: $19.00
PRLog is the only free press release distribution service on our list. They have a limit of two free press release submissions per day, but all press releases are instantly approved making their service very easy and fast to use.
Starting Price: Free
PR Newswire was founded in 1954 and is headquartered in Chicago, Illinois. Their network reaches nearly 3,000 newsrooms like The New York Times, ABC News, BuzzFeed, and more. They also send content to more than 550 news content systems like Moody’s, SmartBriefs, LexisNexis, and McGraw-Hill and have a global reach based in more than 170 countries. Their online reach encompasses more than 4,500 U.S. websites including Yahoo! Finance, MarketWatch, and Business Journals.
Starting Price: Quotes Only
iOS & Android Apps
If you are launching an iOS or Android application you can utilize several services and websites to get feedback and attention for application. Typically how it works is you can have your app reviewed and potentially showcased on the website’s homepage. Some of these services also offer reviews for web applications and Facebook Apps as well. Here’s a list of some of the most popular review services for apps:
There you have it! We just listed 73 top places to promote your startup in 2020. We hope this helps your business gather some feedback and early adopters as you scale and grow your business. Definitely bookmark this page, as we're sure it will come in handy as you continue to build and grow your business.