• Shana Watson

6 Reasons Why You Should Be Investing In Content Marketing in 2020

Updated: Oct 24, 2020

Marketing in 2020 is vastly different than it was even 10 years ago. In order to promote their product or services business owners must be creative and adapt to the latest technology. Blogging is a very important marketing tool in the modern business landscape. Customers now use the internet to search for whatever they are in the market for. Maintaining a consistent, high quality, blog, will keep you fresh in the minds of the public. It will also increase the number of people that hear your message and learn about your ventures. The bottom line is that blogging has proven to be an effective marketing tool for businesses of all types, and it can work for yours as well. 

1. Cost-Effective

Blogging is a very cost-effective way to get your business's name out there. Unlike radio, television, etc. you do not have to pay an advertising fee to put your blog out there. The only fees are costs associated with your website, which you are probably paying anyway. You could write the content in house, or, for a more professional touch, employ a dedicated content creation company like ompanies employ professionals whose only job is to create engaging content for your blog. Creating a blog is one of the least expensive ways to reach a massive audience. 

2. Increases Internet Visibility

Potential customers consult Google before making any purchase. Having a well-constructed blog will get your name out to as many customers as possible. This practice is called Search Engine Optimization (SEO). SEO involves using specific, often searched, terms to present the likely best matches for a specific search. Using the best SEO practices will make your business' website appear to more internet searchers, and in turn, translate to more customers. 

3. The Statistics Don't Lie

Statistics show that blogging is an effective marketing strategy and that it helps a business reach more people than many paid advertising campaigns. The following statistics illustrate the effectiveness of using blogs for marketing. Organic SEO is about 5.66 times better than paid search ads. (Source: https://www.hubspot.com/marketing-statistics)53% of businesses use content marketing (Source: https://smallbiztrends.com/2018/04/content-marketing-statistics.html)61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (Source: https://www.hubspot.com/marketing-statistics)90% of searchers haven't made their mind up about a brand before starting their search.(Source: https://www.hubspot.com/marketing-statistics)

4. Communication

Blogs are a great way to communicate your company's vision. Potential customers can find out who your brand is, what you believe in, and how you can serve their needs. It also gives you a great avenue on which to communicate with your customers. They can leave comments and use social media to tell you what they like, what they hate, and what they want. 

5. Increase Credibility

A potential customer is less likely to engage your business if their online presence is old and stale. When they visit your website they want to have a dynamic experience. A website with consistent blogs shows them that you pay attention to every facet of your business and this professionalism lets them know that your company is worth their time and money. 

6. Blogs are Great Networking Tools

A blog can connect you with industry individuals who may end up as collaborators. Anything that you can do to get you and your business', name out there is a good thing. You want people to talk about you, blogs are one of the best ways to accomplish this goal. They can be a showcase for your knowledge, quality, and professionalism. 

If blogging is not part of your marketing strategy, you are in danger of falling behind and becoming irrelevant. A consistent, high-quality blog will reach a large number of potential customers, establish your brand as an expert in your industry, improve communication, and a host of other intangible benefits. Many business owners would like to blog, but do not have the time, or the ability, to create quality content. Fortunately, there are companies that specialize in this area. Our company, Everscript, is one of these companies that specializes in quality blog content. Our team of professionals is skilled in learning about your business and consistently creating quality content to engage current and future customers. If you are ready to take your business to the next level, contact us to see how we can improve your online presence and grow your business. 

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