There was a time when blogging was done to share, vent, or rant without fear of being judged. However, the passage of time eventually led to the evolution of blogging. These days, blogging has become a lucrative avenue for earning additional income. It’s no wonder people from all walks of life and all ages have suddenly gone into blogging and ultimately creating huge online business empires.
Nevertheless, blog traffic (or the steady flow of visitors to your blog) is crucial if you want to earn from your blog. In addition, you need to put it in your head that more than earning, your motivation for blogging is to offer something good, something beneficial and useful to people. That’s important because that will push you to always strive for the best content for your blog. There should be no room for mediocre articles on your blog. As much as possible, you’ll want posts that people will actually read and love enough to make them want to share the content to their friends or family.
So now, this question begs to be asked: “How can you start a blog that actually generates traffic?” Believe it or not, you can do that in five easy steps:
Choose a solid platform and a good domain name
Decide on a blog niche or topic you will be writing about
Opt to write long-form, well-thought out content
Promote your blog on Facebook and other marketing channels
Monitor your websites traffic and visitors
1. Choose a solid blogging platform and a good domain name.
Wordpress is possibly the best blogging platform ever. It is user friendly, has thousands of themes/templates available, customizable, and optimizable. What’s more, domain hosts like BlueHost (where you can purchase your domain name) offers one-click setup of your WordPress blog. They will do it for you, no questions asked. As for your domain name, consider it your “business address”, thus, it must be something that reflects your and your blog’s personality. As much as possible, choose a domain name that has total recall.
2. Decide on a blog niche or topic that you will be writing about.
Your blog’s niche is more than just a topic. Your niche will personify the approach you wish to take with your blog, the type of audience you want to go after, how you will “talk” to these people through your posts, and how you want to establish yourself as an expert on that niche. Here’s a tip: choose a niche or topic that you are knowledgeable about because that will motivate you to constantly come up with exciting posts for your audience.
3. Opt to write long-form, well-thought-out content.
Obviously, since you already decided on a niche for your blog, you will have to write topics related to the niche. Ask yourself questions about a niche-related topic and the answers to these questions will basically be your content. Truthful answers to these questions will help you come up with long-form content that is well-thought-out. Why does it have to be long-form? Because long-form content will not only get you more online visibility but it will also give more proof of your authority over your chosen niche and industry expertise.
4. Promote your blog on Facebook and other marketing channels and social networks.
Facebook, as well as other marketing channels and social networks, has a highly-specific audience-targeting algorithm that will allow you to reach the right people you want to be reading your blog at the right time. Almost everyone is on Facebook, so it’s the perfect platform in which to promote your blog.
5. Monitor your blog’s traffic and visitors.
So there you have it; five easy steps to start a blog that generates traffic, which in translates to residual income for you.